newsletter

3 ways companies can work together to earn word of mouth

Farmers and media companies, breweries and yoga studios, roller derby leagues and event security: These unlikely partnerships have helped each business start more conversations, get more visibility, and earn more customers.

Read More 0 Comments

How TOMS, Patagonia, and Volvo earn word of mouth with cause marketing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Product benefits and deliverables only get you so far in word of mouth marketing. Maybe your stuff is boring, or, after a while, everyone…

Read More 0 Comments

Give your employees the chance to start word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your employees are your single biggest resource for word of mouth. But not every company treats them like that kind of asset. What if…

Read More 0 Comments

3 overlooked word of mouth tools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The tools you need to pull off word of mouth marketing are all around you. You don’t have to invent something new or buy…

Read More Comments Off on 3 overlooked word of mouth tools

3 ways to love the one you’re with

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Companies can get so caught up in bringing more people into their store that sometimes only new customers get all the love. It’s easy…

Read More Comments Off on 3 ways to love the one you’re with

3 ways to let your customers be the heroes

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Showing customer love is about more than customer service or a sale disguised as an appreciation day. The companies that earn their customers’ respect…

Read More Comments Off on 3 ways to let your customers be the heroes

3 ways to let your talkers own a piece of your business

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People take a lot of ownership in recommending businesses to friends, and they feel personally responsible for whether or not that recommendation works out….

Read More 1 Comment

3 word of mouth lessons from sports teams

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Like you, sports teams have to earn fans and try to beat the competition. Except their competitors aren’t just the teams in different colored…

Read More Comments Off on 3 word of mouth lessons from sports teams
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again