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3 types of talkers you should actively reach out to

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most of the time, your talkers will come from the everyday actions you take to be a great business — they recommend their friends…

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Throw these 3 events for your customers to earn their word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Great events are gold mines for word of mouth. If you can put on something your customers want to bring their friends to, you’re…

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Hand your customers these 3 word of mouth tools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your customers aren’t going to work hard to spread the word about your stuff. Sometimes you have to give them that extra push and…

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3 ways companies can work together to earn word of mouth

Farmers and media companies, breweries and yoga studios, roller derby leagues and event security: These unlikely partnerships have helped each business start more conversations, get more visibility, and earn more customers.

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How TOMS, Patagonia, and Volvo earn word of mouth with cause marketing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Product benefits and deliverables only get you so far in word of mouth marketing. Maybe your stuff is boring, or, after a while, everyone…

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Give your employees the chance to start word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your employees are your single biggest resource for word of mouth. But not every company treats them like that kind of asset. What if…

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3 overlooked word of mouth tools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The tools you need to pull off word of mouth marketing are all around you. You don’t have to invent something new or buy…

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3 ways to love the one you’re with

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Companies can get so caught up in bringing more people into their store that sometimes only new customers get all the love. It’s easy…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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