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How to use word of mouth for recruiting

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve gone through the regular channels, you’ve posted your job openings in the right places, but the job applications you’re looking for just aren’t…

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How to make your last impression a good one

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Leaving a lasting impression is as important as giving a good first impression. You want your customers to walk away feeling like they have…

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3 ways to make influencers like you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Right now, if you want someone your customers trust to talk about you, you’re not alone. You’re competing with marketers from some of the…

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3 buzzworthy alternatives to celebrity endorsements

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most of the time, if you get a celebrity to endorse your stuff, like David Ogilvy says in Ogilvy on Advertising, people will remember…

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3 easy word of mouth tools to share

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth tools are often that extra push to get someone to talk about you. They’re a reminder, a conversation starter, and a…

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3 copywriting lessons for earning more word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s so much advice out there on how to write stuff people will read. But what about the copywriting that makes people want to…

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3 word of mouth lessons from models

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It almost always causes a stir when companies try something completely outside of the norm. Recently, a few have focused on their models to…

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3 ways to get off the beaten path

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It can be fun sometimes to jump in on the popular conversation, the trending hashtag, and the new fad. But it’s almost always more…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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