Free download: First chapter of “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz

What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising…

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“I Love You More Than My Dog” by Jeanne Bliss

Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

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The Word of Mouth Ethics Checklist

Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Free download: The Four Rules of Word of Mouth Marketing

Being a great word of mouth marketer doesn’t require an advanced degree, a big budget, or a ton of resources. Just focus on these four simple rules and you’ll get a bunch of happy customers talking about you, for free, forever. The rules: Be interesting. Nobody talks about boring companies. Make it easy. Word of…

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The Five Ts of Word of Mouth

Here it is: Our all-time most downloaded guide on the fundamental elements behind every great word of mouth marketing campaign.

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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