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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

How to pull off thought-provoking word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s a time and a place for the fun marketing stunt or goofy ploy for attention. But sometimes it’s better to focus on substance…

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WOM Tip #212: Show your fans exactly how to contribute to word of mouth

Nature’s Variety, a pet food brand, asked adopted-dog owners to share photos of their dogs to help them create a crowdsourced short film raising awareness for pet adoption. And if there’s anything dog owners love to do, it’s share photos of their dogs. A campaign like this taps into that pride and gives people the…

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Video: How proactive listening helps Express Scripts avoid negative word of mouth

Negative reviews happen to everyone. No company is perfect. But what if you had an early alert system on negative word of mouth to help you could fix the problem faster? In her presentation at SocialMedia.org’s Brands-Only Summit, Riddhi Trivedi-St. Clair, Senior Manager of Corporate Communications at Express Scripts, explains how companies can do it…

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How companies inspire word of mouth with their personality

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every company has a personality, and they typically show it through branding, product design, and the people they hire. But personality is about more…

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WOM Tip #462: One simple change can refresh the conversation about your stuff

Like most well-known and well-liked products, burgers have a problem: You have to do something a little extra to make them worth talking about. But you don’t have to do a complete overhaul to inspire word of mouth about a product that people don’t talk much about. For example, to cause a stir, Burger King…

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Video: How Leggett & Platt used a rap video to talk about mattress springs

One of the biggest complaints from marketers is that their product is too boring or too run-of-the-mill for people to want to talk about it. But the great thing about word of mouth marketing is, you don’t have to have a “sexy” product for it to work. For example, Leggett & Platt makes the springs…

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3 big, visual word of mouth triggers

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth needs something to get the conversations going, something to catch people’s attention and encourage them to talk about it. These are…

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WOM Tip #431: People talk about companies that treat their employees well

It’s a sad fact that not everyone expects retail employees to like their jobs. People say stuff like, “Well that’s working in retail for you.” So when people actually love their jobs in these industries, it’s something to talk about. And the word of mouth doesn’t just come from happy employees — outsiders take notice…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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