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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Differentiate your product with a memory

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I’m on the road a lot so I’ve become a very efficient packer/traveler. My dopp bag is always pre-packed with everything I need. Including…

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Is your loyalty program missing a critical factor?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I’m a fan of loyalty programs… if they’re done right. The truth is, most companies aren’t willing to make the reward equal to or…

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Does being good make you invisible?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I hope you’re not good. Good is fine. Acceptable. Meets my expectations. Good is boring. In fact, for most of us — it’s invisible….

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Use your inside voice: Why your employees should be your #1 audience

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When people think about marketing, they typically think about external marketing — marketing tactics aimed at potential customers. But no business can afford to…

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Quiznos sponge monkeys revisited — buzz isn’t enough

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When I say Quizno’s “Spongemonkeys,” odds are you know what I am talking about. Considering the short time that campaign ran, that is a…

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How cause marketing can be smart marketing

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their…

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The ingredients of WOW!

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When was the last time you raved about a business? Was it because their product was so notably superior? Or was it because something…

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Storytelling, storytelling, and more storytelling

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree…

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We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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