The ingredients of WOW!

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog.

When was the last time you raved about a business?

surpriseWas it because their product was so notably superior? Or was it because something they did WOWed you?

Think of the companies that we hear about every day — Disney, Nordstrom, and Whole Foods come to mind. We don’t hear about their rides, shirts, or olive selection. We hear about something memorable they did or created. We hear about the atmosphere, the attitudes, and the energy level.

We hear about the WOW.

Think about the last time you were WOWed. What elements were present? How did they create that moment that you couldn’t help but talk about?

Or, how do you create WOW for your clients? What do you do that absolutely delights them?

For me, one of the absolutes is surprise.

It doesn’t have to be a big surprise. In fact, the more minute the detail, the better.

Once you’ve thought about it for a bit, check out this classic post by Michael Hyatt. He talks about his own experiment in trying to identify WOW. What do you think of his concoction of WOW ingredients?

About Drew McLellan

Wall Street Journal calls Drew McLellan’s blog,, "one of the ten blogs every entrepreneur should read." His passion is helping clients discover their story so they can create authentic love affairs with their customers. He's also an author, national speaker, and has owned his own marketing agency in the Midwest since 1995.

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