WOM Tip #201: Mystery gives you an edge in word of mouth

In the luxury world, you can only go so far to beat your competitors in having the best design, the highest quality materials, and the latest technology. At some point, it becomes harder to differentiate what makes your best-of-the-best different from every other best-of-the-best product out there. So how do you get people to talk…

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How Burger King brought back Chicken Fries and gave their customers the credit

Burger King knew they had a potential word of mouth opportunity on their hands when they saw a BuzzFeed article featuring their discontinued Chicken Fries was gaining traction. Their customers were demanding a comeback, and to deliver it, Burger King decided to let their fans take the lead. Director of Digital Marketing and Social Media…

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Give them your heart… and then your head

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Clients have high expectations of us and rightly so. And I think that most companies (and employees) bust a hump to meet and exceed…

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Growing fast? Maintaining your intimate customer experience with one easy hack

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. Scenario: Your company is growing. Quickly. Let’s say you started out as a five-to-ten person team, but with…

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3 overlooked word of mouth tools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The tools you need to pull off word of mouth marketing are all around you. You don’t have to invent something new or buy…

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WOM Tip #142: Make word of mouth tools out of the things your talkers already use a lot

In Rio de Janeiro, the children living in urban slums are at the highest risk of not being able to read. And since most families in these favelas don’t keep books at home, one organization had to find a way to make reading seem fun and get literature into children’s hands. Turns out, kids in…

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Video: How listening to their customers changes EA’s products

Your customers are eager to share their opinions on anything and everything they buy. But sometimes, even though they’re talking about you, they’re not always talking to you. Sometimes, you have to work to be a part of those conversations and make a meaningful change. In his presentation at SocialMedia.org’s Member Meeting, Senior VP of…

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Customers tell your story and grow your business

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. When you make decisions that respect and honor customers, you will earn their admiration; eventually even love. Then…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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