WOM Tip #422: Assist your customers in the “humble brag”

We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re explicitly bragging. So GrubHub helps their customers out with a discount for being a great tipper. GrubHub sends their…

Read More 0 Comments

Video: How Coca-Cola turned customer feedback into a sold-out product

One group of fans couldn’t be clearer about what they wanted Coca-Cola to do: Bring back their discontinued 90’s hit, Surge. In fact, these Surge fans didn’t just have a Facebook group for the movement, they also bought a billboard outside of Coke’s headquarters to relay the request. For Natalie Johnson, Coca-Cola’s Social Media Manager,…

Read More 0 Comments

10 things companies with loyal customers do

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies know that the outcome of their decisions and their actions reveal who they are and what…

Read More 0 Comments

Is your loyalty program missing a critical factor?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I’m a fan of loyalty programs… if they’re done right. The truth is, most companies aren’t willing to make the reward equal to or…

Read More 0 Comments

3 simple ways to create a community of fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Can you teach people something? Can you make people feel at home? Can you throw a party? Then you have what it takes to…

Read More 0 Comments

WOM Tip #381: Give surprise and delight a longer shelf life

In Canada, one neighborhood woke up to find their cars barricaded by feet of snow. But luckily, Subaru had secretly stuck branded snow shovels in the piles of snow next to 500 cars the night before. Now, a whole neighborhood has a warm and fuzzy story about Subaru to tell — and a whole neighborhood…

Read More 0 Comments

Video: How your employees can help your company become a powerful influencer

You know that your employees are a big factor in why people trust your company. But did you know that people are twice as likely to buy your stuff if they’re recommended from an employee’s social media presence than from traditional marketing? That’s why, according to Susan Emerick, author of The Most Powerful Brand on…

Read More 0 Comments

How small businesses can compete with Fortune 500s

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. It’s no secret that the companies I advise at VaynerMedia have a lot of resources. Probably a lot…

Read More 0 Comments
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again