Whether we want to believe it or not, Rohit Bhargava says people make decisions based on emotion, not logic. And that’s why he says being likeable is also profitable. In his book Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit explains why even the best product in the world won’t…
Loyalty is not just about the data
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are the right people in the room when you talk about…
Sometimes, the best content is given away
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Content is king. Or maybe it’s queen. It might even…
WOM Tip #198: Be an advocate for your customers
Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…
Three Must-Use Word of Mouth Marketing Tools
These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Getting great reviews is easier than you think
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You can’t get awesome reviews without being awesome First and foremost, you need to be a great business that sells something fantastic. No amount…
Take this quiz: Is your CEO really committed to customers?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See more like this post on her blog. Most Chief Executive Officers outwardly commit to customer loyalty, customer focus, and just plain improving things for their customers. It’s getting them to drive the company…
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- 50 small things to help improve your customer service
- How to spread word of mouth with video content
- The 8 essential word of mouth training books
- WOM Tip #160: Make your swag more useful
- Video: Rohit Bhargava on the 5 keys to being a business people trust, respect, and recommend
- Loyalty is not just about the data
- Sometimes, the best content is given away
- The 8 essential word of mouth training books
- WOM Tip #198: Be an advocate for your customers
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- This Week in Small Business: Small Data | Experts Bto: [...] dry, and Chris Brogan wonders if local busin...