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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Video: How to integrate word of mouth and social media with advertising

Jamie Plesser, former Best Buy Director of Digital Marketing, says that like a lot of social media and word of mouth marketers, he cringes when someone asks him to “make this campaign social.” In his presentation at SocialMedia.org’s Brands-Only Summit, he talks about why, unlike traditional media, word of mouth and social media is about…

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3 simple ways to make what you’re already doing remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing doesn’t always require an overhaul. Sometimes it’s just small tweaks to what you’re already doing that turn a regular company…

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WOM Tip #462: Need content inspiration? Just ask for it.

One of the best things you can do for word of mouth is share plenty of content for your fans to pass along. If you’re thinking that’s easier said than done, you’re not alone. Even big, well established companies struggle to come up with content people want to share. You know who has no problem…

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Video: How earning trust becomes a competitive advantage

“Trust is often your first filter,” Don Peppers, author of Extreme Trust: Honesty as a Competitive Advantage, tells us. No one wants to hang out with someone they don’t trust. The same goes for your customers. In his presentation at SocialMedia.org’s Brands-Only Summit, Don talks about why earning trust and being transparent is not only…

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3 reasons to be generous

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Generosity is one of those signs of a customer-centered company. Generous businesses do more than what’s expected to turn a customer into a fan….

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WOM Tip #479: Bold is better

Doing something bold is risky. It makes you vulnerable, and it can get personal — but it also gets noticed. Average marketing is safe, easy, and often ignored. Average is emailing your boss a resignation letter. Bold is writing it in icing on a cake you made for the whole office. That’s what one man…

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Video: Why passion sparks word of mouth

One key point on word of mouth marketing: “It’s about people, stupid,” says Brains on Fire President Robbin Phillips. The focus shouldn’t be on the product or the sales data. It should be on human beings and what they care about. In her book, The Passion Conversation, Robbin says you have to understand people’s passions…

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3 types of talkers and what to give them

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have a variety of talkers. They’re your biggest fans and the people who can’t stop talking about you — but they’re also the…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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