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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Go the extra mile to make word of mouth easy

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is lazy. Your talkers aren’t going to work hard to spread the word about you. That’s why it’s your job to…

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WOM Tip #219: Ask your fans to get in on the joke

Newcastle is known for their tongue-in-cheek advertising, showing actors reluctantly endorsing their stuff, making a social media presence for a cardboard beer coaster, and sponsoring this post on Gawker: “We’ve Disguised This Newcastle Ad as an Article to Get You to Click It.” For this social media campaign, they asked their fans to submit photos…

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Video: How Michelin earns word of mouth influence in forums

The automotive industry has some of the most passionate talkers. Experts, enthusiasts, celebrities, car guys, and just people looking for answers to their car questions come to the same place: online forums. For brands like Michelin, that’s fantastic for market research, understanding their customers, and hearing what people have to say. But according to Michelin’s…

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3 word of mouth tips for schools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Schools and word of mouth marketing go hand-in-hand. Small budgets, plenty of talkers, a buzzworthy topic — everything you need for a great word…

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WOM Tip #169: Re-energize word of mouth by repackaging your stuff

Crayons have a word of mouth problem: Like chocolate, Shakespeare, and coffee, everyone knows they’re great, and everyone’s heard of them, so it’s harder to start conversations about them. To get people talking about crayons again, Crayola had to do something creative. But instead of creating a promotional campaign, they created a new package —…

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WOM Tip #208: Even small swag can make a difference

FILA’s golf shorts come with a small package of golf tees. They’re there to show off the fact that the shorts have a “tee pocket,” but more importantly, they put something shareable into their customers’ hands. That makes it much easier for someone out golfing with friends to talk about his shorts. Even the smallest…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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