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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

WOM Tip #208: Even small swag can make a difference

FILA’s golf shorts come with a small package of golf tees. They’re there to show off the fact that the shorts have a “tee pocket,” but more importantly, they put something shareable into their customers’ hands. That makes it much easier for someone out golfing with friends to talk about his shorts. Even the smallest…

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Video: Tyra Banks on how honesty strengthens your word of mouth marketing

“Smizing,” “saming,” and encouraging different definitions of beauty: They’re Tyra’s ingredients for becoming one of the most world’s most followed people on Twitter. (Well, that, and being a world-famous supermodel, reality show host, and entrepreneur.) But her social media and word of mouth strategy might not be what you think. In her keynote at SocialMedia.org’s…

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Daring word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As a marketer, you have a choice: Go with what’s safe and get lost in the noise, or do something daring and start conversations….

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WOM Tip #544: Partnerships re-energize word of mouth

IKEA stores do a great job of helping customers visualize what IKEA furniture could look like in their house. Dog shelters, however, have a harder time helping people imagine what it would be like to have a dog in their home. Let’s be honest. Most dog shelters aren’t very homey. So to get people thinking…

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Video: How to integrate word of mouth and social media with advertising

Jamie Plesser, former Best Buy Director of Digital Marketing, says that like a lot of social media and word of mouth marketers, he cringes when someone asks him to “make this campaign social.” In his presentation at SocialMedia.org’s Brands-Only Summit, he talks about why, unlike traditional media, word of mouth and social media is about…

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3 simple ways to make what you’re already doing remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing doesn’t always require an overhaul. Sometimes it’s just small tweaks to what you’re already doing that turn a regular company…

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WOM Tip #462: Need content inspiration? Just ask for it.

One of the best things you can do for word of mouth is share plenty of content for your fans to pass along. If you’re thinking that’s easier said than done, you’re not alone. Even big, well established companies struggle to come up with content people want to share. You know who has no problem…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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