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3 one-sentence word of mouth wonders

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about…

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WOM Tip #191: Give them an accomplishment to share

Whether it’s your blog, Facebook page, email list, storefront, or bulletin board, your business has a stage. And you can earn more word of mouth from it by showing off your customers, not your own stuff. Here’s how it works: People love to talk about themselves, their friends, and their family much more than they…

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Video: Rohit Bhargava on the 5 keys to being a business people trust, respect, and recommend

Whether we want to believe it or not, Rohit Bhargava says people make decisions based on emotion, not logic. And that’s why he says being likeable is also profitable. In his book Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit explains why even the best product in the world won’t…

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The 8 essential word of mouth training books

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] At WordofMouth.org our required reading list is full of fantastic books by word of mouth leaders who get it. And while we easily could…

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WOM Tip #198: Be an advocate for your customers

Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…

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Three Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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3 ways your storefront can start conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Got a storefront? Then you’ve got a stage for your word of mouth topic. Give your “Open” sign some company and give people walking…

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WOM Tip #168: Let everyone know how to become your biggest fan

While plenty of places have super fans who are willing to get a tattoo of their logo, (Three Floyd’s Brewing has an entire gallery of them) it’s not every day that you see this as an option on a menu. But at Banger’s in Austin, you’ll find it right next to the dessert menu. (Image…

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Featured Downloads

Three Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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The Talker Profile Worksheet

Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.

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