The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Video: How Microsoft makes everyday stuff buzzworthy

Rob and Jessica share the challenges they faced for creating excitement around their Windows 8 launch.

“I Love You More Than My Dog” by Jeanne Bliss

Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

The Word of Mouth Ethics Checklist

Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Learn how to get people talking about your company, cause, or idea. Each week, you’ll discover practical techniques you can use to earn more word of mouth the very next day.

Recent News

BBQ ribs can teach you a lot about content marketing

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” You can also catch Jay speaking about “Youtility” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from and more like it on his…

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3 word of mouth lessons from a bar

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…

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WOM Tip #227: Find your “thing”

What’s your company’s “thing?” You know, the one thing that people think of when they talk about you. For example: “Oh, that’s the hotel with the teepees.” “They’re the barber shops that give you a beer.” “That’s the restaurant that serves a donut with everything.” For The Works, a diner in Ontario, their “thing” is…

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Video: How Thomson Reuters earned new customers with great content

According to Casey Hall, Thomson Reuters Senior Marketer, a blog is not the place for product promotions and selling. It’s a place for sharing amazing content and earning loyal fans. How do they create amazing content? By bringing in subject matter experts to help. The problem: Not all of these experts were ready to do…

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In retail: Customer experience and the “cool factor”

This is a guest post from Mark Hurst — CEO of Creative Good and co-author of “Customers Included: How to Transform Products, Companies, and the World — With a Single Step.” You can also catch Mark speaking about “Customers Included” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from…

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Creating love affairs: You can’t buy their love

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In our ongoing pursuit of creating love affairs with your customers, I wanted to share an experience. If you’re a regular reader of my…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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