Video: How to measure word of mouth

MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.

Excerpt from “Brains on Fire”

The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.

The Talker Profile Worksheet

Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.

The Word of Mouth Ethics Checklist

Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Learn how to get people talking about your company, cause, or idea. Each week, you’ll discover practical techniques you can use to earn more word of mouth the very next day.

Recent News

Video: Rohit Bhargava on the 5 keys to being a business people trust, respect, and recommend

Whether we want to believe it or not, Rohit Bhargava says people make decisions based on emotion, not logic. And that’s why he says being likeable is also profitable. In his book Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit explains why even the best product in the world won’t…

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Loyalty is not just about the data

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are the right people in the room when you talk about…

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Sometimes, the best content is given away

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Content is king. Or maybe it’s queen. It might even…

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The 8 essential word of mouth training books

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] At WordofMouth.org our required reading list is full of fantastic books by word of mouth leaders who get it. And while we easily could…

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WOM Tip #198: Be an advocate for your customers

Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…

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Three Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Featured Downloads

Three Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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The Talker Profile Worksheet

Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.

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