The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Video: How Microsoft makes everyday stuff buzzworthy

Rob and Jessica share the challenges they faced for creating excitement around their Windows 8 launch.

“I Love You More Than My Dog” by Jeanne Bliss

Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

The Word of Mouth Ethics Checklist

Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Learn how to get people talking about your company, cause, or idea. Each week, you’ll discover practical techniques you can use to earn more word of mouth the very next day.

Recent News

The ingredients of WOW!

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When was the last time you raved about a business? Was it because their product was so notably superior? Or was it because something…

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Is there such a thing as too much community management?

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. If you’ve engaged with me on Twitter, you know I am big on replying. I’m on there as…

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3 word of mouth lessons from high-tech cars

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Since before the first Model T rolled off the Ford assembly line, people have been talking about the next great auto technology: flying cars,…

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WOM Tip #244: More generous is more remarkable

Lots of companies give you gifts to pass on to your friends. In exchange for your referral, your friend might get a discount, a gift card, a free appetizer, whatever. But if you refer a friend to Evernote, they’ll give your friend one year of Evernote Premium for free. A whole year? That’s pretty cool…

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Video: How REI earns advocates with user-generated content

Some companies are afraid of asking their customers to share content with them: What about the legal requirements for using their photos in marketing? What if no one wants to participate? Or worse, what if it’s just no good? According to Lulu Gephart, REI’s Manager of Social and Earned Media, user-generated content is nothing to…

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Five actions worth repeating: The apology peace process

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Companies that are beloved don’t take apologizing as admitting defeat. It’s part of the journey toward becoming a…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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