The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Video: How Microsoft makes everyday stuff buzzworthy

Rob and Jessica share the challenges they faced for creating excitement around their Windows 8 launch.

“I Love You More Than My Dog” by Jeanne Bliss

Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

The Word of Mouth Ethics Checklist

Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Learn how to get people talking about your company, cause, or idea. Each week, you’ll discover practical techniques you can use to earn more word of mouth the very next day.

Recent News

Handwritten notes are magic

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As I was speaking to a college class one night, and our conversation reminded me of this marketing tip. Handwritten notes are practically unheard…

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Food for thought: A business education in 20 courses

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Here’s a big statement to start your day: A dinner at Chicago’s Alinea restaurant should…

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Why different is remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most companies look to their competitors to see how they’re marketing to a similar audience. But being like your competition is not how you…

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WOM Tip #578: Celebrate your customer — not yourself

When most companies have grand opening, they celebrate their store: flags in the parking lot, banners over the door, and billboard announcements. When The Container Store opens a new location, they celebrate their customers. Before The Container Store opens a newly built store, they give their biggest fans the opportunity to become a “Super Fan.”…

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Video: How Nissan connects negative online word of mouth to real-world solutions

When your customers complain about your stuff, you do everything you can to fix it. But how long does it take for that complaint to get to you in the first place? For huge companies like Nissan, it’s even harder to gather all of the incoming complaints and get them to the right person to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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