The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Video: How Microsoft makes everyday stuff buzzworthy

Rob and Jessica share the challenges they faced for creating excitement around their Windows 8 launch.

“I Love You More Than My Dog” by Jeanne Bliss

Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

The Word of Mouth Ethics Checklist

Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Learn how to get people talking about your company, cause, or idea. Each week, you’ll discover practical techniques you can use to earn more word of mouth the very next day.

Recent News

Video: Tyra Banks on how honesty strengthens your word of mouth marketing

“Smizing,” “saming,” and encouraging different definitions of beauty: They’re Tyra’s ingredients for becoming one of the most world’s most followed people on Twitter. (Well, that, and being a world-famous supermodel, reality show host, and entrepreneur.) But her social media and word of mouth strategy might not be what you think. In her keynote at SocialMedia.org’s…

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Use word of mouth to score your next job

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Word of mouth sells products and services every day. In fact, 67% of consumers say that word of mouth is the #1 influencer of…

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Is your company humble when it fumbles?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The delivery of products and services — and in many cases, the creation of them — is a…

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Daring word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As a marketer, you have a choice: Go with what’s safe and get lost in the noise, or do something daring and start conversations….

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WOM Tip #544: Partnerships re-energize word of mouth

IKEA stores do a great job of helping customers visualize what IKEA furniture could look like in their house. Dog shelters, however, have a harder time helping people imagine what it would be like to have a dog in their home. Let’s be honest. Most dog shelters aren’t very homey. So to get people thinking…

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Video: How to integrate word of mouth and social media with advertising

Jamie Plesser, former Best Buy Director of Digital Marketing, says that like a lot of social media and word of mouth marketers, he cringes when someone asks him to “make this campaign social.” In his presentation at SocialMedia.org’s Brands-Only Summit, he talks about why, unlike traditional media, word of mouth and social media is about…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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