The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Video: How Microsoft makes everyday stuff buzzworthy

Rob and Jessica share the challenges they faced for creating excitement around their Windows 8 launch.

“I Love You More Than My Dog” by Jeanne Bliss

Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

The Word of Mouth Ethics Checklist

Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Learn how to get people talking about your company, cause, or idea. Each week, you’ll discover practical techniques you can use to earn more word of mouth the very next day.

Recent News

How WindsorONE made an impression on a budget

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. After reading a blog posting by Saul Colt on disruptive marketing, we were inspired to try our own version. The WindsorONE…

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Evaluate how real you are in the moments of connection

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Companies that customers love work hard not to lose their personality — not in their products, not in…

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How Whole Foods focuses on customer needs to succeed in social media

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. How social matches company culture Natanya Anderson has a lot on…

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Be a game changer like Keurig and the iPad

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Every once in awhile, someone comes along and instead of just adding to the existing industry or category, they literally change it. In fact,…

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Download: The first chapter of “Chief Customer Officer 2.0″ by Jeanne Bliss

With over 30 years as a Chief Customer Officer and training executives in customer experience, Jeanne Bliss knows a thing or two about how companies earn extreme customer love. But, she says that kind of love, the kind that grows your business, isn’t just about customer service. In this 2.0 version of her book Chief…

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How to hug your haters

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Who needs praise and positive reviews? I’ll take a hater any…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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