[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every day you collect information from your customers about the stuff they buy, the feedback they give you, and the questions they ask. So…
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WOM Tip #346: Rethink where you’re starting word of mouth conversations
When you think of a petition, you probably imagine a person with a clipboard, asking for “just a minute of your time.” It’s a practice people know well — and one people often avoid. To stand out from other causes, Action Against Hunger in France placed their petition for protecting humanitarian volunteers not on a…
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It’s more than action, it’s intent and motivation
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Many companies try to copy the actions that result from beloved companies’ decisions. The fact of the matter is…
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