Recent News

The marketing moral compass

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Are marketers the most loathed human beings on earth? It is…

Read More Comments Off on The marketing moral compass

How to make decisions to tell the story you want told by customers

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Making the right decisions to tell a story you’re proud of begins with holding up a mirror to yourself…

Read More 1 Comment

3 reasons to proactively apologize to customers

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Southwest Airlines has an employee with the sole job of apologizing to customers when things don’t go as planned, whether that’s a delayed flight…

Read More Comments Off on 3 reasons to proactively apologize to customers

WOM Tip #433: Being yourself is remarkable

Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town. After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie…

Read More Comments Off on WOM Tip #433: Being yourself is remarkable

Video: How RadioShack fueled word of mouth during the Super Bowl

Social media is a noisy place during the Super Bowl. Every commercial has a hashtag, every armchair quarterback has an opinion to tweet, and everyone’s trying to stay on top of what’s trending. According to Cosmin Ghiurau, Director of Social Media Marketing for RadioShack, they planned to beat the noise with a social media command…

Read More Comments Off on Video: How RadioShack fueled word of mouth during the Super Bowl

Don’t forget the packaging!

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. Chances are you have attended an industry tradeshow. At these shows you walk around from booth to booth and if you…

Read More Comments Off on Don’t forget the packaging!
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More