At Powell’s Books, if a customer tries to buy a used book that’s out of stock, they’ll send them a new one for the same price. That way, instead of waiting for the book to come back in stock, the customer gets upgraded. This is how a small bookseller competes with someone like Amazon. When…
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WOM Tip #229: Don’t just make it right, make it better
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Video: How Novartis pulls off word of mouth despite strict regulations
Word of mouth marketing is great because any company can do it regardless of size, budget, or industry. But when you work in pharmaceuticals, it can come with a few obstacles. According to Melissa Mackey, Associate Director of Digital Strategies at Novartis, those obstacles are FDA regulations and legal teams within the company. So to…
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BBQ ribs can teach you a lot about content marketing
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” You can also catch Jay speaking about “Youtility” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from and more like it on his…
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WOM Tip #227: Find your “thing”
What’s your company’s “thing?” You know, the one thing that people think of when they talk about you. For example: “Oh, that’s the hotel with the teepees.” “They’re the barber shops that give you a beer.” “That’s the restaurant that serves a donut with everything.” For The Works, a diner in Ontario, their “thing” is…
