Word of Mouth Tip #92: Use offline opportunities to tell fans how to follow you online

When trying to earn online followers, don’t forget about all the offline chances to tell fans where to find you.

In your store, your trade show booth, your business cards, or your invoices: Let them know where to find you on Facebook, let them know how to follow you on Twitter, and make it easy for them to subscribe to your newsletter.

How a word of mouth supergenius does it:

The U.S. Navy — Social Media Business Council member and recent BlogWell host — is serious about social media (check out the live coverage of their presentation last week).

BlogWell attendees were especially impressed with the F/A-18 fighter jet in the conference parking lot — and check out the brilliant placement of the @flynavy sticker! (Photo by U.S. Navy.)

Tags: , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More