Word of Mouth Tip #83: Have some fun with social media

Sure, social media tools can be powerful and, at times, complicated — but if you’re getting overwhelmed, it may be time to take a step back and reconsider why you’re using them in the first place.

Above all, social media makes it easy to directly reach your talkers. These tools make it easy to share your true personality — and to have a little fun too.

How a word of mouth supergenius does it:

Coudal Partners, a design, advertising, and interactive agency in Chicago (and a self-described experiment in publishing and commerce) has a shopping section of their website where they sell shirts, Field Notes booklets, prints, and posters.

They did this funky thing on Twitter for a day where they started using the hashtag #peoplewhoboughtstuff to tweet about everyone who bought something from their store. The updates were fun, simple, and inspired a bunch of retweets and conversations (and sales!).

A few examples:

Megan W of Brooklyn has her own sense of style and regularly gets multiple bingos in Scrabble games. Don’t mess w/ her.#pplwhoboughtstuff

Katie W from SF is a loyal friend, a creative problem-solver and has never had a bad hair day. #pplwhoboughtstuff

Stephen H from Cincy calls his Mom frequently, hits clean-up on the softball team and can dance like nobody’s business.#pplwhoboughtstuff

When we grow up we want to be just like Norris M of Hamilton ONT. He’s strong, smart & has a lovely tenor singing voice.#pplwhoboughtstuff

Once as a child, Brooke V of Denton TX nursed a baby bird back to life and cried happy tears when setting it free. #pplwhoboughtstuff

It is with humility that we accept the honor of being afforded an opportunity to sell James M of Portland some stuff.#pplwhoboughtstuff

Mary P of Boston, you have stolen our heart by your touching, soulful & sexy purchasing of some stuff. Always + forever.#pplwhoboughtstuff

Laura F of Grand Rapids MI is so open & genuine you’d never guess she was in the Federal Witness Relocation Program.#pplwhoboughtstuff

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