Things like client and bestseller lists are great examples of passive word of mouth. They convey recommendations without anyone actually doing any talking.
Another great way to do it? Look for opportunities to show off the success of your customers. Done right, it’s a welcome hat tip to your clients and a testament to how successful the people you work with are.
No need to make it complicated. The folks at Jobvite, for example, highlight clients who recently completed their training by listing them in their email newsletter:
