Tag Archives: passive word of mouth

Word of Mouth Tip #117: Show off how awesome your customers are

Things like client and bestseller lists are great examples of passive word of mouth. They convey recommendations without anyone actually doing any talking. Another great way to do it? Look for opportunities to show off the success of your customers. Done right, it’s a welcome hat tip to your clients and a testament to how…

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3-Minute WOM Lesson: 3 ways to show off your passive word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Passive word of mouth consists of subtle and often unspoken recommendations — but it can be a powerful…

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3-Minute WOM Lesson: How to promote existing word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth marketing isn’t just about creating new conversations, it’s also about finding and promoting the existing…

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