It’s a great feeling when a customer sends you a nice note saying how much they love you.

But most businesses tuck that note or email away somewhere, where it never sees the light of day (or any potential customers).

Instead, put your quiet customer love out there — where the whole world can see it. Post them in your store, ask if you can use them in your marketing materials, and share them online.

At Smokey Tomato Cafe & Catering in Downers Grove, IL, for example, they post the nice notes they get on Facebook. And what happens? Other fans share them with their friends.

Here’s an example:


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