Fifty percent of consumers say they find blogs useful for purchase information, according to a recent study by BuzzLogic and JupiterResearch. The study shows blogs are considered key sources of influence for everything from technology products to automotive and health-related purchases.
Other key findings:
- Blog readership has grown by 300% over the past four years
- 56% of those who have found blog content useful for product decisions said
blogs with a niche focus and topical expertise were key sources - 52% of those who trusted blog content for purchase decisions say blogs
played a key role in the critical moment they decided to move forward with a
purchase
