Word of mouth research: 40% of hospital and urgent care patients influenced by WOM

Not only does word of mouth affect purchase decisions about traditional consumer products like video games, computer hardware, books, and apparel — but recommendations also play a significant role in health decisions, such as choosing hospital or urgent-care facilities.

In the Spring 2009 Ad-ology Media Influence on Consumer Choice survey from Ad-ology Research, results found that WOM — specifically recommendations expressed via social media — impacted nearly 40% of recent hospital or urgent-care center patients, a number jumps to more than 50% for the 25-34 age group.

Learn more about the study: MarketingVOX

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