Not only does word of mouth affect purchase decisions about traditional consumer products like video games, computer hardware, books, and apparel — but recommendations also play a significant role in health decisions, such as choosing hospital or urgent-care facilities.
In the Spring 2009 Ad-ology Media Influence on Consumer Choice survey from Ad-ology Research, results found that WOM — specifically recommendations expressed via social media — impacted nearly 40% of recent hospital or urgent-care center patients, a number jumps to more than 50% for the 25-34 age group.
Learn more about the study: MarketingVOX
