Word of Mouth Geniuses of the Week

1. Verity Gough, MyCustomer.com
   “Making word of mouth marketing work: Finding the influencers”
   The essence of word of mouth is getting people to talk about you; this is a good look at finding the people who will do the talking for you, especially near the end of the piece. (link)
2. Mika, DoshDosh
   "How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing"
   Not too many articles about the physiology of word of mouth marketing! A helpful explanation on why the element of surprise is important and worth considering if you’re looking for an edge. (link)
3. Crystal King, Cynosure
   "Twitter – The Ultimate Word of Mouth Machine”
   What a huge impact it makes when a company tracks conversations and actually listens to what is being said. Even better when the company acts on it. That’s exactly what Google just did. (link)
4. Skellie, Freelance Switch
   "30+ Ways to Create an Incredible Client Experience"
   We often find things we like in a short list of tips. Freelance Switch had dozens of worthy responses to a contest about creating word of mouth-worthy experiences. A great resource from readers. (link)
5. Carol Culver, FreshFiction
   "10 Things I Love About Writing the YA Novel"
   An author lists the top 10 reasons why she loves writing for young adults. It all comes down to creating something a community would love to talk about… and recognizing and encouraging their knack of talking with each other. (link)

Tags: community, conversation, experience, influence, physiology, resource, surprise, tracking, twitter, word of mouth marketing