We get it. You’re busy. You can’t write every customer you meet a personalized note or a special email. Some things have to be automated — and that’s OK. But that doesn’t mean you can’t show a little personality.

For example, Tonx, a high-end coffee subscription service (who’s also great at helping their customers spread word of mouth), sent this shipping confirmation to one of their customers when they bought a gift for a friend.

Tonx shipping confirmation

That’s a much more friendly and remarkable way to send a shipping notification than the standard email confirmation — even if it’s automated. Don’t waste opportunities like these to make your customers smile or to feel good about your business.

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