[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The loyalty card is a word of mouth tool that’s been around for a while. Almost every grocery store, coffee shop, and gas station…
Tag Archives: coffee
WOM Tip #489: Just because it’s automated doesn’t mean it can’t be friendly
We get it. You’re busy. You can’t write every customer you meet a personalized note or a special email. Some things have to be automated — and that’s OK. But that doesn’t mean you can’t show a little personality. For example, Tonx, a high-end coffee subscription service (who’s also great at helping their customers spread…
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WOM Tip #399: Your talkers can say it better with a gift
Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell friends about them by giving them a discount code to share. If you give your customers a chance to do something nice for…
Secrets that create word of mouth
McDonald's is giving away free coffee to customers who know when to go and how to ask for it. The trick (at least in Chicago) is to go on Mondays and specifically ask for a free small coffee. The promotion isn't advertised and instead is being covered by local news sources. And because it's inside…
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