Chips, candy, and soft drinks usually dominate vending machines. They fit the bill for the impulsive decisions you can make with a few dollars. But if you’re in Chicago, you might see something different popping up next to the junk food: Healthy vending machines.
Farmer’s Fridge is a startup creating vending machines that dispense fresh salads, fruit, and other healthy snacks instead of the usual stuff.
Photo from the Chicagoist.
Stuff like prepackaged salads, healthy snacks, or even putting them in cute jars (thanks, Pinterest) isn’t that remarkable. What’s remarkable here is the art of surprise. Farmer’s Fridge knows that by putting their vending machines in places crowded by junk food, they’ll stand out and earn more word of mouth.
Where can you take your stuff to surprise your customers and get people talking?
