Tag Archives: Music

WOM Tip #333: Give talkers with big networks something to brag about

Jack White’s record shop, Third Man Records in Nashville, offers a vinyl recording experience to local school choirs and bands. The field trips include a tour of the of the shop, a Q&A session with their Head of Production, and a professional recording of the school’s music on vinyl. Now that’s how you get kids…

Read More Comments Off on WOM Tip #333: Give talkers with big networks something to brag about

WOM Tip #143: Prove you’re that good

The word “best” gets thrown around a lot. Everyone likes to claim it, but it’s not always easy to prove. Why do the Allstars, a cover band in the Netherlands, say they’re the “world’s best cover band?” Because they can fool Shazam, the app you can use to identify songs and artists solely from the…

Read More Comments Off on WOM Tip #143: Prove you’re that good

3 word of mouth marketing lessons from Taylor Swift

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taylor Swift isn’t just a musician, she’s a marketer. Her fame doesn’t just rely on fancy sponsorships or advertising, but on a multi-platform, fan-based…

Read More Comments Off on 3 word of mouth marketing lessons from Taylor Swift

How Dweezil Zappa delivers a great customer experience

This is a guest post from Mark Hurst — CEO of Creative Good and co-author of “Customers Included: How to Transform Products, Companies, and the World — With a Single Step.” You can also catch Mark speaking about “Customers Included” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from…

Read More Comments Off on How Dweezil Zappa delivers a great customer experience

Ask an artist to help you start conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a lot of competition when it comes to starting conversations. Sometimes it takes an outside perspective to help you get above your…

Read More Comments Off on Ask an artist to help you start conversations

5 lessons from rock bands on how to create word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Martin Atkins is a rock star. Like, an actual rock star. He’s a drummer and has played for bands like Public Image Ltd., Ministry, and…

Read More 1 Comment
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More