Casper is a mattress company. And aside from being delivered to your house in a relatively small box, there’s nothing really special about these mattresses. But that didn’t stop them from hosting a really cool event.
The Snooze Bar is a temporary venue where Casper lets people take a nap. People book an appointment, check in with a concierge, take a nap, and wake up to gourmet waffles. But they didn’t stop there either. Guests also get a custom “dream print” pillowcase.
And while this may sound like a tech company’s SXSW exhibit, remember that this is an event for mattresses.
You don’t have to have a flashy, cool product to do something creative and fun. How can you give your customers an experience they’ll talk about?
