A lot of marketers have some anxiety about jumping in on popular conversations to get attention for their business: What if we just look opportunistic? What if we don’t have anything to add?

But using what people are already talking about is one of the easiest ways you can earn word of mouth — you just have to do it in a way that makes sense for your company.

For example, TripAdvisor created review pages for famous places like The Grand Budapest Hotel, The Overlook Hotel from The Shining, and Schrute Farms from The Office. The pages clearly state that they’re for fictional places, but invite people to have fun with the listing.


That’s a funny and remarkable way to get people to interact with and talk about their product that feels more authentic to their brand than a “real-time” marketing scheme.

Tags: , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More