Tag Archives: fun

Fun and games and word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In this issue, we’ve got examples from companies with products people don’t usually talk about. Not because the products aren’t cool or useful or…

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WOM Tip #224: Join the conversation in your own way

A lot of marketers have some anxiety about jumping in on popular conversations to get attention for their business: What if we just look opportunistic? What if we don’t have anything to add? But using what people are already talking about is one of the easiest ways you can earn word of mouth — you…

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3 things that carry word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your most memorable mission statement, your fanciest technology, and your nicest customer service rep may be worth talking about, but they need something to…

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7 word of mouth emotions

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is personal. We tell our friends and family about a new book we’re reading, we talk to our co-workers about the…

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WOM Tip #202: Add something fun to everything you give your customers

With a little attention to detail, it doesn’t have to be hard (or expensive) to get your customers to talk about even your most boring stuff. For example, Lowe’s did it with a cardboard box. This box isn’t full of toy airplanes — it’s full of light bulbs. But just by printing cardboard airplane instructions…

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WOM Tip #213: Make it fun and easy to tell other people about you

Your customers are inundated with ads, requests, and “special offers” from companies every day. So if you ask them to tell a friend about your stuff, you’re job is to make it really easy (and fun). And while we say this a lot, there are many different ways you can help your customers talk about…

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4 types of content people love to share

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform…

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How to make your word of mouth topic repeatable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a great idea that’s exciting, unique, and worth talking about — so how do you make that idea shareable? Even great word…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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