Exclusive VIP programs, loyalty rewards, and private events are all great motivators for your fans to start talking about you and your stuff. But just because it’s exclusive doesn’t mean it has to be hidden. Make these conversations bigger by making your exclusive customer perks obvious to everyone.
At Mosaic Hair Studio in Orlando, they do this with custom-embroidered robes. When a client reaches a certain level of status in their loyalty program, they get a robe with their name on it. They could keep these robes in the back and bring them out when that particular customer gets to the salon — instead, they flaunt their customer loyalty (and the benefits that come with it) by hanging them where everyone can see them.
When more people see the perks of loyalty status, more people are asking questions and talking about it with their friends. How can you show off the cool stuff you’re doing for loyal customers?
