Tag Archives: loyalty programs

The three-word secret to tourism success

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. You should know that I try to spend much of my life learning. It’s my…

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WOM Tip #232: Seriously, just start a fan club

You know that loyalty programs are great for word of mouth. You’ve heard about the legendary ones from Fiskar’s Fiskateers to Maker’s Mark Ambassadors, but you’re probably still thinking your business is too small, too boring, or too obscure to warrant a fan club. Guess what: It’s not. Why? Because even A.1. Steak Sauce has…

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3 ways to get your regulars to spread word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Sometimes your company’s biggest fans aren’t talking about you. Why? That new customer excitement has turned into return customer loyalty — which is still…

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Turning the tables on loyalty

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Brands talking about loyalty has been happening for decades. And…

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WOM Tip #184: Make your exclusive perks more visible

Exclusive VIP programs, loyalty rewards, and private events are all great motivators for your fans to start talking about you and your stuff. But just because it’s exclusive doesn’t mean it has to be hidden. Make these conversations bigger by making your exclusive customer perks obvious to everyone. At Mosaic Hair Studio in Orlando, they…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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