Supergenius Example #3: Eco Products
Eco-Products — a company that sells environmentally friendly cups, containers, and packaging – raffled off a bike at their booth.
But instead of the normal raffle, participants were also asked to add their signature to a pledge that read:
“We the People of the restaurant and hospitality industry, in order to ensure a long and healthy future for the planet earth, do pledge to rethink the choices we make every day.”
Not only was this a more interactive and memorable booth experience, but it gave participants something to show their friends.
The Lesson: Instead of the generic raffle everyone does, get people talking about yours by getting their signature on the wall of your booth.
[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]
