As marketers, we have a duty to cling tightly to our brand’s identity. But there are some moments when you can loosen your grip a little to earn new fans and word of mouth. That’s what Aurélien Blaha, Senior Manager of Social Communications for Dassault Systèmes, shared in his presentation at’s BlogWell conference.

He explains how they turned the company’s “If We” ad campaign into a conversation with their social media fans about their world-changing ideas. Aurélien admits it was scary to open up Dassault Systèmes’ beloved If We brand to the community — what if they got too many, too few, or just crappy submissions? But he says trusting their fans with the company’s word of mouth message paid off.

In his presentation, Aurélien also talks about:

  • How they market with Millenials, not to them
  • The world-changing ideas their fans were most eager to talk about
  • How they kept the word of mouth going with inspiration from Dunkin’ Donuts’ Facebook page

See Aurélien’s full presentation by watching the video below, or by checking out the live blog coverage here.

Dassault Systèmes: #IFWE — presented by Aurélien Blaha from on Vimeo.

Tags: , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More