Tag Archives: UGC

3 ways to make people feel special and get them to talk about you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When someone makes you feel important or special, it’s human nature to tell people about it. But there are more ways to do that…

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Video: How Cabela's joined their customers' conversations in social media

According to Adam Buchanan, Cabela’s Social Media Manager, your customers’ content is better than yours. What does he mean by that? The photos they share, the stories they tell, and their feedback is so much more authentic and remarkable than anything an agency could try to recreate with your stuff. The problem: Cabela’s didn’t have…

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Video: Why Dassault Systèmes let their fans take over their word of mouth message

As marketers, we have a duty to cling tightly to our brand’s identity. But there are some moments when you can loosen your grip a little to earn new fans and word of mouth. That’s what Aurélien Blaha, Senior Manager of Social Communications for Dassault Systèmes, shared in his presentation at SocialMedia.org’s BlogWell conference. He…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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