Video: How to integrate word of mouth and social media with advertising

Jamie Plesser, former Best Buy Director of Digital Marketing, says that like a lot of social media and word of mouth marketers, he cringes when someone asks him to “make this campaign social.” In his presentation at SocialMedia.org’s Brands-Only Summit, he talks about why, unlike traditional media, word of mouth and social media is about knowing how to join the conversation, adding value, and making friends.

He explains why integrating social with advertising means focusing on five different areas: having the right mentality, understanding your intent, consistency, respecting the medium, and bringing the plan to life.

In his presentation, Jamie also explains:

  • How Taco Bell created a successful partnership with 23 YouTubers
  • Why Justin Timberlake released his album to his fans before the media
  • How to help other members of the organization understand your word of mouth mission

Check out Jamie’s full presentation in the video below.

Download Jamie’s slide presentation here.

Tags: , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More