Tag Archives: social media marketing

Video: How to integrate word of mouth and social media with advertising

Jamie Plesser, former Best Buy Director of Digital Marketing, says that like a lot of social media and word of mouth marketers, he cringes when someone asks him to “make this campaign social.” In his presentation at SocialMedia.org’s Brands-Only Summit, he talks about why, unlike traditional media, word of mouth and social media is about…

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Video: How EMC Corporation helps their employees become better advocates in social media

Repeatable word of mouth topics are simple and focused. Try to put too many ideas out there and your message will get lost. That was the lesson EMC Corporation learned when they realized they had too many social media accounts sharing too many different messages. EMC Corporation Senior Social Media Manager Thom Lytle says it…

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The small wins from social media

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Big brands are trying to make big moves in social media….

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Don’t suck.

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are you worried about bad customer reviews online? Don’t suck. Social media won’t save you if your…

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Video: How Outback Steakhouse enables super fans to spark amazing word of mouth

If you empower your customers to do something great, they’ll be excited and proud to take action for your brand. As Dan Holm and Ken Bott of Outback Steakhouse explain, that’s exactly what happened with Dave — one of Outback’s super fans. According to Dan and Ken, every single customer interaction counts, which is how…

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Video: Likeable’s Dave Kerpen tells you how to be amazing in social media

Social media can be an incredibly powerful word of mouth amplifier. But, how do you show everyone your brand is worth talking about? For starters, stop talking about yourself and pay attention to what your customers are saying about you instead. After you listen carefully, respond — even to the negative stuff. Say thank you…

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How Yahoo! is advancing their social media strategy

Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Dave Kerpen: How to be amazing in social media

10:15 — Erin McDaniel introduces Likeable Media‘s CEO, Dave Kerpen. 10:17– Social media is not free, and will not bring you instant results. Imagine it as a cocktail party that gives you the opportunity to have conversations with people and build relationships. Social media also can’t  make up for bad products or services. 10:20– 50% of all communication…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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