Everyone knows that Instagram is all about visuals. So it’s a tough market for tech brands like Microsoft to compete in an industry flooded with beautiful products. Even more difficult: showing off the stuff you can’t always see, like software solutions and BtoB service. But, as their Senior Marketing and Communications Manager, Rob Wolf, explains,…
Tag Archives: brand story
Video: How Microsoft tells their customers’ stories on Instagram
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Storytelling, storytelling, and more storytelling
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree…
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How to make decisions to tell the story you want told by customers
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Making the right decisions to tell a story you’re proud of begins with holding up a mirror to yourself…
Great storytelling: Lessons from Ira Glass
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Great storytelling is a lot of very hard work. It’s sad…
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Are your customers telling a beloved-company story?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies blend commerce with their humanity, they blend their personal lives with their business lives, and they make…
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