In the baseball bat business, you’ve got to stand out to survive (because let’s face it — all the bats look pretty much the same). That’s why Louisville Slugger relies on being unique and using word of mouth to sell their products.
So, during last year’s World Series, Louisville Slugger (with the help of their marketing agency, imc2) launched a city-wide scavenger hunt called The Drop to create buzz around their iconic wooden bats.
In the video below, imc2’s Chief Strategy Officer, Mark McKinney, shares a case study about The Drop and how they helped the whole world witness (and talk about) the epic scavenger hunt. He goes into detail about the preparations leading up to the event, the action and challenges they faced during the hunt, and the impressive results from the campaign.
In the video, Mark covers:
- How to encourage user-generated content
- How to leverage social media to communicate with participants during a city-wide event
- How to be unique and create interesting topics for fans to talk about
