Tag Archives: louisville slugger

Video: How Louisville Slugger created a ton of buzz for a city-wide scavenger hunt

In the baseball bat business, you’ve got to stand out to survive (because let’s face it — all the bats look pretty much the same). That’s why Louisville Slugger relies on being unique and using word of mouth to sell their products. So, during last year’s World Series, Louisville Slugger (with the help of their…

Read More Comments Off on Video: How Louisville Slugger created a ton of buzz for a city-wide scavenger hunt

Case Study: Louisville Slugger

4:30 — Cale Johnson introduces imc2‘s Chief Strategy Officer, Mark McKinney. 4:31 — McKinney gives us an overview of The Sweetest Spot Program – The Drop. Louisville Slugger sells bats to high school and colleges. How do you select a bat when they are all pretty much the same? “You’ve got one chance to sell…

Read More Comments Off on Case Study: Louisville Slugger
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More