Tag Archives: Electronic Arts

Video: How listening to their customers changes EA’s products

Your customers are eager to share their opinions on anything and everything they buy. But sometimes, even though they’re talking about you, they’re not always talking to you. Sometimes, you have to work to be a part of those conversations and make a meaningful change. In his presentation at SocialMedia.org’s Member Meeting, Senior VP of…

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3-Minute WOM Lesson: 3 types of content people love to share

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Different types of content work better at getting people talking. A few categories for you to explore: 1>…

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Download: “The Difference Map” by Bernadette Jiwa

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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