Ethics is the foundation of word of mouth and social media success — because no one is going to share your message if they don’t trust you and respect you.
Just as important: It’s the law. Government agencies are enforcing disclosure rules — if bloggers don’t catch you first. It’s up to you to learn how to do the right thing and stay out of trouble with proper disclosure, social media policies, and training for your employees.
In the video below, WordofMouth.org CEO Andy Sernovitz gives a summary on how to stay safe and ethical in social media and word of mouth marketing. He talks about the fundamental guidelines as drafted by SocialMedia.org members in the Disclosure Best Practices Toolkit and gives tips on what you can do to stay transparent and trustworthy as a brand.
The video is from our sister brand SocialMedia.org‘s BlogWell conference series, and in it Andy covers:
- How the latest FTC updates affect your company
- How to disclose in social media
- How to train your agencies, bloggers, and employees on ethics
Check it out:
PS: If you love this, join SocialMedia.org at the next BlogWell event in Chicago on July 18 or New York on September 12 — the event is focused on how big brands use social media, but there are always a ton of great lessons for word of mouth marketers too.
