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Tag Archives: word of mouth
Sometimes, it’s about what you don’t sell
A lot of buzz-generating ideas center on introducing something new or adding something to your product line. But for Austin-based fast-food restaurant Cabo Bob’s, their topic is about what they don’t sell. Cabo Bob’s is officially the first fast-food restaurant to be high-fructose corn syrup (HFCS) free, serving only sodas made with pure cane sugar…
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What the community expects from vendors looking to participate
A recent survey of 3,000 global IT decision-makers by Toolbox.com and PJA Advertising and Marketing, highlighted by PJA’s Mike O’Toole on MarketingProfs, offered some insights into what communities expect from vendors looking to participate. As we often say, engaging with the talkers in your industry is one of the essentials of building relationships that lead…
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Word of Mouth Research: Brand names that are easy to pronounce outperform complex brand names on the NYSE
A study highlighted in Yes! 50 Scientifically Proven Ways to Be Persuasive — the fantastic book by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini — revealed that companies with names that were easy to pronounce outperformed companies with complicated names on the stock market. In both controlled studies using fictitious company names…
Omni Hotels puts a free camcorder in the hands of talkers
Omni Hotels has partnered with Pure Digital to let families borrow a Flip camcorder to record their vacations. It’s a brilliant bit of word of mouth marketing for both brands: Pure Digital gets their product in the customers’ hands to test out, and Omni Hotels gets an army of excited vacationers equipped with a great…
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Happy birthday, Fiskars — from 6,400 of your biggest fans
On its 360th birthday, Fiskars (the brand mostly known for making scissors) is inviting thousands of their closest fans — known as Fiskateers — to join them later this month in a celebration at Disney World. With over 6,400 members, the Fiskateers program — created with the help of the brilliant folks at Brains On…
