Thoughtful personalization makes your customers feel special — and when they feel special, they tell someone about it. But unfortunately, you might not have the bandwidth or resources to make something unique for each of your customers. The good news is that you don’t have to over think some easy personal touches. For example, Morton’s…
Tag Archives: word of mouth
Be ready for slow word of mouth
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Sometimes word of mouth takes a while to travel. Don’t miss this opportunity. By the time you hear about a great new show on…
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WOM Tip #167: Make complicated word of mouth topics more fun
The Sandys, Ivans, and Katrinas of this world probably have a bone to pick with the World Meteorological Organization for forever tying their names to devastating events. With this in mind, activist group 350 Action created a petition to use a new naming system — one that names severe storms after politicians who deny climate…
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WOM Tip #206: Workshops are great for word of mouth
The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…
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Is word of mouth better than advertising?
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. People often wonder whether word of mouth is better than advertising. The…
