Tag Archives: word of mouth
Case Studies, WOM Tips February 5, 2012

Word of Mouth Tip #16: Give people something to show a friend

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Don’t let your customers leave without giving them something to show to a friend. In the word of mouth world, we call these “triggers.” They’re handouts, extra free samples, lots of coupons, stickers, snacks — anything that helps them think of you long after they’ve left your store or inspires people they see to ask,…

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WOM Tips February 2, 2012

Word of Mouth Tip #81: Let them personalize it

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Letting your fans put their own spin on your work helps them create a sense of ownership in what you’re doing. It makes it possible for them to build a stake in it — and when that happens, they’re much more likely to spread it amongst their friends. How a word of mouth supergenius does…

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Blog, newsletter January 31, 2012

3-Minute WOM Lesson: 3 ways to get more Yelp reviews

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Numbers from September 2011 show Yelp has more than 61 million monthly visitors who are reading more than 22 million reviews. It’s an incredibly powerful word of mouth community that every day influences where millions of people do business. How to get more of your fans leaving reviews: 1. Remind your customers 2. Link to…

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WOM Tips January 26, 2012

Word of Mouth Tip #78: Help talkers show off your best work

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Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it. There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc. But sometimes, your product itself is your best tool. This is…

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Blog, newsletter January 24, 2012

3-Minute WOM Lesson: 3 places to put conversation triggers

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Triggers are simple items that prompt a word of mouth conversation. Think of little, visible things that get people to ask about you. Here are a few easy places to add yours: 1. Your receipts 2. Your email footers 3. Your packages 1. Your receipts Receipts are great places to put word of mouth triggers…

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WOM Tips January 19, 2012

Word of Mouth Tip #23: It’s more fun to work at a company people love to talk about

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It’s more fun to work at a brand, big or small, that is dedicated to earning the respect and recommendation of their customers. It’s more fun to believe in what you do — to know that at the end of the day, if you were able to turn a few strangers into happy customers, and a…

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Blog, newsletter January 17, 2012

3-Minute WOM Lesson: How to make great word of mouth topics

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Topics are the ideas, features, and attention-grabbers you use to give your talkers something to talk about. You should be creating and testing as many as you can, as often as you can, until you find a few that really take off. What to remember when developing yours: 1. Keep it simple 2. Make it…

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Case Studies, WOM Tips January 16, 2012

Word of Mouth Tip #92: Happy customers are better at finding new customers than you are

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So much time and resources within an organization are spent finding and nurturing leads. It’s a crucial part to growing any company: Finding more people to buy your stuff. But too often the most trustworthy people with the best industry connections are overlooked when developing a lead generation and sales strategy: Your happy customers. Instead…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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