This presentation is from Marketingologist John Moore about the breakdown of “WOM-ology” and how to make your brand word of mouth-worthy. Sure, advertising will promote your product, and people may talk about a brilliant advertising campaign, but they will never advocate an ad the way they advocate a product they love. A few of the…
Tag Archives: word of mouth
Becoming a Talkable Brand, presented by John Moore
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Trust is earned when things go wrong
Radio show This American Life discovered that one of its most popular episodes ever was full of fabrications. It was downloaded 888,000 times. Most newspapers might have buried a 2-sentence correction somewhere, and most TV and radio stations would have done nothing. What did TAL do? They pulled the show. Then they devoted an entire…
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Word of Mouth Tip #107: Introduce your customers to the neighborhood
Home construction can be a pain for everyone in the neighborhood. Drills, traffic, heavy machinery, flying shrapnel – it’s all part of it. Nobody gets excited to see a builder show up at a vacant lot next door. But they might if it’s Hawkins Construction and the architects at Rizzo Associates. That’s because they send…
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Word of Mouth Tip #123: Start something great and ask fans to join you
Give people something worth believing in – something worth joining and following – and you can create amazing conversations. Sam Parker and the folks at GiveMore.com started something great: They created a “Declaration of Contribution” and sent an email asking their fans to sign the petition. They described it as a way to remind ourselves…
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How Fiskars created their incredible fan community
Back in 2005, Fiskars — the 360-year-old brand that’s famous for their orange-handled scissors — did a brand audit. They asked customers to describe what beverage and snack they were like, and when the responses of “milk” and “saltine crackers” came in, they knew they had some work to do. To help turn it around,…
