[Inspired by our sister brand‘s upcoming BlogWell conference on July 18 in Chicago, we’re hosting big brand word of mouth week here at WordofMouth.org. All week we’re featuring how big brands are creating big conversations.] When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation. The…
Tag Archives: word of mouth
Word of Mouth Tip #131: Promote your fans, not yourself
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How to turn new employees into raving fans
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. As every word of mouth practitioner knows, being remarkable is the key to marketing success. Look at all of your customer touchpoints (including Accounts Payable!) and figure out how to do them so that others make a remark about it. And become your raving fan….
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Go ahead, pinky swear!
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. I’m going to tell you the secret to incredible customer service, customer retention and word of mouth referrals. It’s quite complicated, so you’ll want to print off this post and hang it somewhere where you can refer to it every…
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Word of Mouth Tip #109: Putting a spin on it helps the regular become remarkable
Sometimes all it takes for the same old content to get a renewed sense of remarkability is to add a simple spin on it. You don’t know what’s going to work — so you have to keep trying until you find an angle. Zillow sends out a simple email newsletter showcasing properties around the world….
3 tips to get more referrals for your small business
This guest post is from Caitlin Moore, Media Coordinator for PetRelocation.com. By holding fast to the belief that “people do business with people they like” and also being lucky enough to work with pets and their adoring owners, we at PetRelocation.com are in a good place to benefit from word of mouth marketing. There is…
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How trust builds a brand worth talking about
This is a guest post by Greg Link based on the big ideas from the new book he’s co-authored with Stephen M. R. Covey, Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. A Paul Zak study showed that sending intentional signals of trust created reciprocity that resulted in a nearly threefold increase in…
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Word of Mouth Tip 54: Start conversations by supporting great groups and great causes
If you’ve ever eaten at a Houlihan‘s, you may have noticed the music they play is different than the stuff everyone else is playing. That’s because in each of their 83 restaurants around the country, they hand-pick the music you hear. They seek out unknown artists and feature them alongside more famous acts in what’s…
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Excerpt from Bhargava’s “Likeonomics”
Learn about the 5 principles of Likeonomics in this excerpt from Rohit Bhargava’s latest book.
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