Here’s a good rule of thumb: If you’re unsure of how to do something worth talking about, look for things that everyone else is doing and try to do the opposite. It works for your policies, your design, your pricing, your copy — everything. Here’s a great example: For her new book, instead of putting…
Tag Archives: word of mouth
Word of mouth: Not just another marketing channel
This is a guest post Terri Whitesel, Manager of Online Marketing for DeKalb Medical. How we built a word of mouth-worthy orthopedic service from the ground up What do you do when your product or service is not WOM worthy? How do you plan a service experience from beginning to end to assure that your…
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Word of Mouth Tip #137: Short-term negative feedback is worth the long-term trust
It’s tempting to hide the negative feedback, the lousy reviews, and the tough criticism. But instead of trying to hide it (which is impossible anyways), a better option is feature it, respond to it, or explain how you’re incorporating the feedback into future products. The negative stuff might cost you a few sales today, but…
Is your first impression an awesome one?
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Usually when you walk into a professional services firm’s office, it’s pretty standard, staid, and shall we say “unremarkable.” Not so at Hagerty Consulting. There, you are greeted by a hand-drawn Comic of the Day and a “Faces of Hagerty” collage,…
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Word of Mouth Tip #117: Show off how awesome your customers are
Things like client and bestseller lists are great examples of passive word of mouth. They convey recommendations without anyone actually doing any talking. Another great way to do it? Look for opportunities to show off the success of your customers. Done right, it’s a welcome hat tip to your clients and a testament to how…
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Breaking down silos to create holistic customer experiences
Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers know better. A meticulously cultivated and well-integrated customer experience forms the foundation of word of mouth success. A recent study from the Temkin Group shows post-purchase word of mouth feedback will more likely occur via email, phone calls,…
Word of Mouth Tip 43: Happy customers are your best salespeople
Happy customers have an unfair advantage over your salespeople when it comes to closing a new customer: There’s nothing in it for them. Nothing except the chance to help someone like them discover a company they trust, a brand they love, and a product or service they couldn’t live without. Find the fans that love…
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