This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. “The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in any company. In my experience, there are a number of these small actions that, when evangelized through a support…
Tag Archives: word of mouth
WOM Tip #183: Ask them for a referral when they’re most excited about your stuff
Apple wants everyone to know that their iMovie software makes it easy for you to make a good-looking video. That’s why they ask their users to tell everyone about it when this is fresh on their minds: right after they’ve made a video. When you upload one of your videos from iMovie to Vimeo, iMovie…
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The 5 Fastest Ways to Get More Referrals for Your Small Business
This is a guest post from Andy Sernovitz — WordofMouth.org and SocialMedia.org CEO and author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Most small businesses will tell you their new customers come through word of mouth, but very few can tell you how those referrals happen or where they come from….
Free download: Chapter from “APE” by Guy Kawasaki and Shawn Welch
After writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author,…
How TalentGrow sent a holiday gift worth talking about
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Let’s be honest. Most holiday gifts are lame. (Like you need another basket of fruit or a card that has a generic “Happy Holidays” on it.) I’d rather skip it. If you’re going to do something, do something “remarkable” and do…
