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Tag Archives: word of mouth marketing
From the book: Dealing with crackpots, fake reviews, and stealth competitors
This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. Sooner or later, you’ll run into someone who hates your guts They attack, you offer to fix it,…
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From the book: Responding to negative word of mouth
This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. When it comes to negative word of mouth, you should almost always respond. Some exceptions include: A really…
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From the book: Four defenses from negative word of mouth
This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. While you shouldn’t expect to be immune from negative word of mouth, there are some basic defenses you…
From the book: Dealing with negative word of mouth
This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. People will say bad things about you In fact, it’s already happening. So what do you do? “Nothing”…
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From the book: BtoB word of mouth opportunities at conferences and trade shows
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. BtoB marketers spend a ton of time at conferences and trade shows. They make speeches and sit on panels. And…
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