Tag Archives: word of mouth marketing
Blog, Books December 6, 2012

Free comic book excerpt: Creating your word of mouth topics roadmap

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This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post. Topics are what fuel your word…

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Blog December 6, 2012

A guide to becoming a WOW-maker

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This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. Photo by Daniel Y. Go. It’s really great to open your email and get a compliment or hear something nice that a customer posted about you or your company on social media. I call that “Customer Wow” and…

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Blog, Books December 4, 2012

Free audiobook excerpt: How to take care of your word of mouth topics

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This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post. Once you’ve found a great topic, it’s your job…

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Blog, newsletter December 4, 2012

How to create buzz with an event

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Events are great ways to get your customers together and get them pumped up about you, your stuff, or your mission. They give your advocates an…

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Blog, Books November 29, 2012

Free comic book excerpt: 4 rules of word of mouth marketing

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This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post. If you only ever learn one…

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Blog November 29, 2012

Communicators vs. Conversationalists

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This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. As public relations professionals, we’re often challenged within our organizations to put together the comprehensive communications plan. Something big is going to happen and we need to prepare the messages, scope out what we think might be key questions, come up…

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Blog, Books November 27, 2012

Free audiobook excerpt: 4 ways to promote positive testimonials

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This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post. Praise from happy customers and adoring fans is nice,…

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Blog November 22, 2012

Purpose in the social era shapes more than message

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This is a guest post from author, corporate director, and TED speaker Nilofer Merchant (a.k.a. the Jane Bond of Innovation). Purpose is arguably what distinguishes successful businesses with exponential impact from the rest. The Social Era has raised the visibility of this gap between what organizations do and the story they (try to) tell. Meaning…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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