BlogWell is coming up fast, here’s a look at a small portion of who is attending. It’s not too late to register, but don’t put it off — our last BlogWell sold out and we expect this one to do the same. Nokia GE Johnson & Johnson Tyson Foods Robert Wood Johnson Foundation Coca-Cola Microsoft…
Tag Archives: word of mouth marketing
Creating word of mouth by targeting a small group of big talkers
To create buzz for Gwen Stefani’s new fragrance line, “Harajuku Lovers,” Matchstick — a Canadian-based word of mouth agency — reached out to 50 influential female fashion, beauty, and lifestyle bloggers in Canada and sent each of them a Harajuku Lovers Fragrance Kit filled with samples and giveaways. The bloggers responded with a bunch of…
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Word of Mouth Marketing Mini Course; May 6, Chicago
This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a half-day pre-conference workshop as part of the Ragan Communicators Conference,…
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Volkswagen creates word of mouth at the auto show with “Caraoke”
Volkswagen has always been one of those companies that loves to share its personality with the world. They’re legendary for being “different,” and they didn’t disappoint at the latest auto show here in Chicago. Most booths had a few onlookers quietly checking out the cars — and a couple of brands took it a bit…
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Word of mouth research: WOM is the biggest influencer in apparel and electronics purchases
When buying apparel and electronics, consumers look primarily to their peers for information about products, retailers, and past shopping experiences. That’s according to a study by the Retail Advertising and Marketing Association and BIGresearch. Findings from the study include: At 44.4%, WOM is the number one influencer in electronics purchases At 34.4%, WOM is the…
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